Bestfit For Bestform

25 March 2014

Bra Fitting Event wit Bestform!

Ensuring the perfect bra-fit for all press, Team Fashion were camped out in the Soho Hotel on Wednesday 18th and Thursday 19th March with new 2014 client Bestform lingerie. 

Statistic are forever revealing the inability of women to wear the correct sized bra, so to target this issue and communicate the importance that Bestform places on the perfect fit, we invited a variety of media to pop along to our pop-up fitting room, for a bra fitting to remember! 

With our expert fitter on-hand, press were educated on the ways to tell an ill-fitting bra, the many different components that are used to create our trusted underwear, and the many factors that can affect the fit of your bra to your body. We also learned how each bra differs from the next, and how the fit of a bra can be affected by the dye used, the stitching, the design, and of course the different brand size guidelines. Journalists from Tatler, Top Sante, Notebook, Company and Cosmo attended the event, all leaving with the knowledge that they’s found their perfect cup size!