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22 May 2020 @ 9:59:13
Brandnation AW 14 Press Day!
20 May 2014
We showcased our brands at the St Martins Lane Hotel!
On Tuesday 29th April the Brandnation fashion department took over the back room of the St Martin's Lane Hotel for a showcase of our clients' AW14 collections. Welcoming fashion, lifestyle, lingerie and luxury press through the doors with travel and accessory journalists too, the Brandnation team introduced the new collections from the fashion repertoire including High and Mighty, Firetrap, The Bridge, Silhouette, Kangol, HotSquash Closet, Marie Meili, and Bestform. New to the seasonal showcase, was the presence of the sport team, who wow-ed with their sports luxe collections from Odlo, USA Pro and Merrell.
With tube strikes confirmed for the day of our event, we amended the press day format with blogger evening to follow, and opened the doors to all throughout, with the promise of an after work walk-through and an accompanying cocktail to ease the travelling pain! Adding to the Brandnation repertoire as part of the evening event were the beauty team who updated attendees on Therapearl, Dentek, Sunkissed and Milk. The BioSculpture team were also on-hand throughout the day and evening to ensure our welcomed guests the opportunity for a mani or pedi on the go.
With over 60 press through the doors during the day and over 60 more bloggers that evening, the Brandnation team said farewell to attendees and another successful showcase