Fashion update

21 February 2014

LFW, Hug A Tall Person Day, Felder Felder and UNCUT...

Hug a Tall Person Day was on Tuesday 11 February, and the High and Mighty team were in full swing in a bid to discover what was the most popular height for ladies to hug. Our ‘hug’ test panel consisted of a range of men from a self-proclaimed 'neat and petite' 5"6 to a stand-out 7"1. Armed with a blindfold, clipboard, camera and some bared faced cheek we took to the streets of London to set the ladies our hugging challenge.

To discover the winning height check out our 'Battle of the Hugs' video:

Not to rest on its laurels, the fashion team then took part in LFW - showcasing sunglass style with the Felder Felder team’s AW14 collection. Situated in the impressive Freemasons Hall, Annette and Daniela Felder perfectly set-off their stunning designs with Silhouette by Felder Felder colourful frames. Complementing amazing, graceful garments on show, were a series of Silhouette sunglasses in a range of colours from rainbow-bright pinks and oranges, to neutral greens and browns. The show was a big hit with the celebrities and press present.

To top-off LFW, we then hosted ‘Blogger Loves…’ a blogger showcase, featuring items from the UNCUT SS14 collection. Flocking to Mahiki in Green Park, guests were able to review fashion, accessory and lingerie items from the SS14 collection prior to a catwalk show that followed. Previously unseen UNCUT items were featured on the runway, where the models were adorned in a variety of new styles including metallics, white and the brand’s latest denim offerings.