RUNYOURCITY

23 September 2015

Last night Team Sport took the #RUNYOURCITY We Heart Living and Odlo Run Club on tour over to Chelsea, to celebrate the finale of a highly successful Run Club season. Starting in March, the club has seen regular runners hit the streets of Hackney once a week, honing their running skills and increasing their mileage. 

 

With the darker nights drawing in, the clocks about to go back and summer seeming like a distant memory, it was a great opportunity to celebrate winter running and to showcase how effective high viz kit can be and the importance of being visible on the streets.

 

 With a host of London's top running and fitness bloggers, the team took to the Chelsea embankment to test out Odlo's new "Shine in the Dark" running collection on a 5k route, followed by refreshing smoothies at the trendy CPRESS juice bar, a favourite with the London fiterati! Team digital were also on hand to capture the runners in action for Odlo’s digital and social channels, including go pro footage from a Team Sport runner in action.

 

After our brilliant send off, the We Heart Living Run Club is pausing for the winter but Odlo's kit and running routes are all online at odlo.co.uk to keep runners motivated through the dark mornings and nights!