Outline

GUESS Watches approached Brandnation looking for innovative ways to launch its new AW12 product ranges to both the trade and consumers – wanting to make its mark amongst stiff competition.

The brand had no specific UK social media presence and wanted to pioritise throughout all marketing activity.

Outcome

Brandnation Digital created GUESS Watches first ever iPhone App – with product range information, a GUESS LIVE news feature and Augmented Reality functionality built in to make GUESS advertising and POS come alive. The App received rave reviews from tech and jewellery trade and consumer media, as well as brand buzz amongst target audiences.

Brandnation Digital also created a UK specific Facebook App for fans of GUESS Watches – complete with a competition mechanic to see legendary DJ Tiesto play at an exclusive Guess club night in Paris.