"Brandnation have provided Aristoc with an excellent level service at all times. They always manage to come up with new creative ideas to keep all aspects of our web site and e-mail campaigns imaginative and fresh."

Marketing Manager, Aristoc

Outline

When Aristoc was making its first move into the shapewear market and needed a creative theme and a brand ambassador to successfully launch into this competitive new commercial area, Brandnation Productions was challenged to deliver!

Outcome

A fun-filled but hard working photo and video shoot with TV’s pre-eminent face of fashion, Gok Wan. The official style guru and ambassador for the new Aristoc Bodytoners range.

Brandnation suggested a risque but relevant ‘burlesque’ theme to underpin the marketing thrust for the new shapewear launch at South London’s legendary Rivoli ballroom. The assets gathered were used for digital and press advertising, retail POS, PR and social media.

The new range launch created an instant industry buzz and the products sold out in record time.