Brandnation created and implemented an integrated campaign to exploit Mitchum’s sponsorship of the UK Athletics and it’s athletes, in an all important Olympics year.

On top of managing to secure interviews and features for Mitchum surrounding UKA, we also managed all photography and video content with the Mitchum ambassadors and the AVIVA series.


Brandnation Productons fulfilled a wide ranging brief throughout Olympic year – attending athletics meetings, masterclasses and coaching sessions to capture a range of themed content. The assets were then used to secure several high profile features with Mitchum credit and key messages in targeted media.