"Brandnation ensured the Scandale relaunch received great exposure across a diverse range of media and reached a wide audience. They understand our brand requirements and continue to maintain our media profile with regular press coverage and we are delighted with their work for us."

Scandale Marketing Team

Outline

Iconic French premium lingerie and swimwear brand wanted to make media waves in the crowded UK market and tasked Brandnation with the UK launch and on-going brand PR programme and strategy.

Outcome

Coverage of the red Mirage swimsuit exceeded 70 pieces within the campaign period.

Created consumer demand through OK media coverage – swimsuit now stocked via Figleaves.

PR coverage has put the swimsuit in the top 5 best selling swimsuits on Amazon and has subsequently increased sales of the lingerie shapewear offering.