Seize the day. It is the perfect time to make a change. #ThursdayThoughts https://t.co/zrA0w5U09A
19 Jul 2018 @ 17:01:01
Tasked by Universal International Entertainment with UK & US Launch of the official tabata™ Protocol to trade and consumer media and raise the profile of Professor Tabata™ as the creator and mastermind of the tabata™ Protocol.
Brandnation implemented a bespoke UK & US trade campaign to support IRSHA & FitPro trade show, arranged one-to-one interviews with national media and Professor Tabata and organised journalist master-classes to trial Tabata™
Managed all aspects of sponsorship of Olympic gymnast Louis Smith and oversaw and managed UK-wide gym roll out through partners including Fitness First. Initial 6 month project extended for a further 6 months to maximize national and regional coverage for the UK’s hottest new fitness craze.