Outline

Tasked by Universal International Entertainment with UK & US Launch of the official tabata™ Protocol to trade and consumer media and raise the profile of Professor Tabata™ as the creator and mastermind of the tabata™ Protocol.

Outcome

Brandnation implemented a bespoke UK & US trade campaign to support IRSHA
& FitPro trade show, arranged one-to-one interviews with national media and
Professor Tabata and organised journalist master-classes to trial Tabata™
Managed all aspects of sponsorship of Olympic gymnast Louis Smith and oversaw and managed UK-wide gym roll out through partners including Fitness First. Initial 6 month project extended for a further 6 months to maximize national and regional coverage for the UK’s hottest new fitness craze.

Brandnation implemented a bespoke UK & US trade campaign to support IRSHA & FitPro trade show, arranged one-to-one interviews with national media and Professor Tabata and organised journalist master-classes to trial Tabata™

Managed all aspects of sponsorship of Olympic gymnast Louis Smith and oversaw and managed UK-wide gym roll out through partners including Fitness First. Initial 6 month project extended for a further 6 months to maximize national and regional coverage for the UK’s hottest new fitness craze.