"Brandnation has successfully built awareness and helped launched DenTek’s oral care products in the UK. Their team has worked collaboratively with our social media teams around the world to engage our consumers and build a social media following in the UK. Marketing"

DenTek Marketing Team


Innovative US dental products brand DenTek briefed Brandnation to emulate the social media success achieved in the USA in the crowded UK market.


Brandnation Digital established UK specific social media platforms for the brand with the campaign ‘Britain Show Us Your Smiles’ a fun Facebook App that asked people to post pictures of themselves along with the reason why they were smiling. DenTek’s fictional ‘Professor Les Plak’ character then graded smiles on a ‘Smilometer’.

Several thousand consumers were happy to have their smile put through the DenTek Smilometer and we are still counting the smiles today.