Gossard briefed Brandnation to kick start its social media programme, the brand's first foray into the SM arena. Gossard wanted to publicise its new take on its original iconic Hello Boys! Campaign from the 1980’s.


Brandnation Digital created Twitter and Facebook platforms for the brand,  kick-starting the social media activity.  A viral Facebook competition App was developed to which encouraged brand fans to photograph themselves next to the pop up digital ads and upload via their social media channels.

The campaign bagged Gossard its first few thousand social media fans, complemented by a wave of press coverage and media attention.